January 2015 Blog Posts (23)

4 mistakes to avoid when marketing to Hispanics

Many companies still are struggling on how to reach the Hispanic market effectively and efficiently.

Some marketing executives still are not proactive enough to engage with this influential demographic, even though Hispanics will represent one in five Americans by 2020.

Some feel this audience is too complicated, so it may generate more work for them.…

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Added by HispanicPro on January 29, 2015 at 12:29pm — No Comments

IL Governor appoints Hugo Chaviano to Director of Department of Labor

Illinois governor Bruce Rauner has selected Hugo Chaviano, 62, to be the Director of the Illinois Department of Labor. Chaviano brings more than 35 years of legal experience to the job, including work as a mediator and arbitrator.

Chaviano is currently a senior partner for Sanchez Daniels & Hoffman, LLP, where he works on litigation cases in a number of areas…

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Added by HispanicPro on January 29, 2015 at 12:23pm — No Comments

The Most Entrepreneurial Group in America Wasn't Born in America

Ruby Polanco, the Honduras-born founder of Ruby Makeup Academy, based in Temple City, California, came to America like hundreds of thousands of other immigrants--she was brought here as a child. "The transition from Honduras was very scary," says Polanco, who was just 12 years old when she arrived in the U.S. almost three decades ago. With her mother and two brothers,…

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Added by HispanicPro on January 29, 2015 at 11:28am — No Comments

Mamá a Mamá: How to Prepare For The Unthinkable

8 things your family should know in case of an emergency

Your own death or emergency situation isn’t the easiest thing to prepare for, but every mom should be prepared, especially if she’s parenting alone as a single mom.

Too often, we hide our fears and feelings so we can appear strong. We push aside that morbid question: What if something happened to me? What would my family do?…

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Added by HispanicPro on January 26, 2015 at 11:48am — No Comments

Latino education gains are encouraging

Despite challenges, a top education group said the national data on Latino students is encouraging and shows solid growth.

"The conversation about Latinos and education is often very deficit-based, where we're English language learners, we're high school dropouts, and we're illegal immigrants," Deborah Santiago, vice president at Excelencia in Education and author of a…

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Added by HispanicPro on January 26, 2015 at 10:36am — No Comments

Latina-Owned Businesses Have New Growth Opportunity Through Women’s Business Development Center

For the first time ever in the Chicago area, the Women’s Business Development Center (WBDC) headquartered here is launching a leadership and entrepreneurial comprehensive training program for Latina business owners.

Focused on four key areas – leadership, mentoring, volunteerism and strategic business planning – the…

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Added by HispanicPro on January 23, 2015 at 12:18pm — No Comments

Why having a mentor could boost your business

The popular image of the entrepreneur as highly independent and self-reliant has been romanticised to the point where you could be forgiven for thinking of them as a type of superhuman. The problem with this generalisation, however, is that most of them are just ordinary people with a big idea, and the notion that they never turn to others for help and reassurance is…

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Added by HispanicPro on January 22, 2015 at 12:44pm — No Comments

Tech Program Helps Put Latinos On A Path To Silicon Valley

About an hour south of Silicon Valley in a classroom at Hartnell Community College, Daniel Diaz and Brian De Anda stand at a whiteboard mapping out ideas on how to reduce the size of a mobile app their team is building.

This isn't a class, and the app they're building an informational guide for a drug rehab center isn't even a school project. But this is what it…

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Added by HispanicPro on January 22, 2015 at 12:39pm — No Comments

How Hispanic Millennials Will Change American Business, Politics and Culture

Eighteen years is a classic indicator of validity in America. It's a rite of passage into adulthood, marking a new level of freedom and influence in our society.

So when one million Hispanics are projected to turn 18 in this year, that's a critical mass - at a critical age - that should not be overlooked. Their influence will transcend all aspects of American…

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Added by HispanicPro on January 22, 2015 at 12:34pm — No Comments

Working Strategies: 10 tips for job searching while employed

If you've been waiting for the economy to improve before switching jobs, you may be feeling that now is a good time to make the leap. Last week I provided counsel for reviewing that decision, to ensure you're not leaving a job that can be improved.

This week I'll continue the theme, with tips for conducting a job hunt while you're still employed. But first, let…

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Added by HispanicPro on January 19, 2015 at 2:11pm — No Comments

Hispanics More Invested in Financial Futures

Hispanics work harder to secure their financial futures, compared to the general population, according to a MassMutual survey.

Hispanics are more invested in their financial future compared to the general population, with 61% leaving the well-being of their finances up to chance, versus 65% of the general population. The survey from Massachusetts Mutual Life…

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Added by HispanicPro on January 19, 2015 at 2:04pm — No Comments

Are Hispanics tech's next tycoons?

There comes a time when the word "minority" loses its context, where one group surpasses its status in population and influence, crossing over into a new mainstream community of Americans.

When I first arrived in Silicon Valley to work for Apple in the 1980s, I felt like a minority. I entered a world with circles of influence that looked and felt foreign to…

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Added by HispanicPro on January 19, 2015 at 1:55pm — No Comments

Affluent Hispanics and spending

U.S. Hispanic consumers continue to grow in numbers. And as predicted, they aren’t shy about flexing their spending muscle. One group in particular, Affluent Hispanics, whose earnings top $100K+ per year, are really tipping the scale. While they currently only represent about 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents…

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Added by HispanicPro on January 12, 2015 at 10:52am — No Comments

9 Hispanic Marketing New Year’s Resolutions

9 New Year's Resolutions every Marketer targeting the Hispanic population should make. As compiled by Portada's Editorial Team. 9 key themes brand marketers should take into account to propel their Hispanic Marketing forward in 2015.

1. Be aware that Immigration Reform substantially increases your Market

President Obama's executive order late last year, de…

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Added by HispanicPro on January 12, 2015 at 10:42am — No Comments

Read feature guest biographies of the 2015 Professionals in STEM Networking Forum next Wednesday

Read bios of Feature Guests for the Professionals in STEM Networking Forum, Wednesday January 14 at Vertigo Sky Lounge Chicago.

Moderator

Maricela Vazquez, Meteorologist, Telemundo Chicago

Maricela joined the Telemundo…

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Added by HispanicPro on January 11, 2015 at 2:28pm — No Comments

Open houses and open registration for spring semester at St. Augustine College

St. Augustine College announces open registration for the spring semester, which starts January 26, 2015. St Augustine will also host Open Houses on Thursdays, January 15th and 22nd from 9am to 7pm at all of its locations (Chicago: 1345 W. Argyle, 3255 W. Armitage, 2610 W. 25th Place, 11000 S. Ewing. Aurora: 841 N. Lake St, Aurora, IL.) These Open Houses are open to…

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Added by HispanicPro on January 9, 2015 at 10:57am — No Comments

5 networking tips to master for 2015

2014 was a great year for business and with 2015 around the corner, things are only going to get better. One of the best ways to get out there and expand your business or enhance your career is to network. If you’re in a large city, there are a whole host of networking events that range from the super general to career specific where you can meet everyone from…

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Added by HispanicPro on January 9, 2015 at 10:42am — No Comments

4 key Hispanic marketing predictions for 2015

As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014.

For starters, the old way of thinking, "I always did it this way" or "Hispanics are part of my general marketing efforts," proved to be unproductive, limiting company growth, sales and return on investment.

And that turned out to be a big wake-up call…

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Added by HispanicPro on January 9, 2015 at 10:36am — No Comments

Blue Moon targets Latinos with Cinnamon Horchata Ale

Growing up in north Denver, Keith Villa would frequent Mexican restaurants with his family and enjoy a creamy, sweet, rice-based drink brought to the table in what looked like a metal cocktail shaker.

This milky, cinnamon-spiked, non-alcoholic concoction was Horchata, a staple of Latin America. Like so many things of childhood, Villa drank it in happily — but it…

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Added by HispanicPro on January 9, 2015 at 10:27am — No Comments

Lessons to be learned from Latinos with dream jobs in tech

For millennials, jobs in the highest reaches of tech are among the most coveted. For Latino millennials, they sometimes seem unobtainable.

The numbers don't lie. At Google, Twitter, and Facebook, Latino employees make up between 2 percent and 3 percent of their respective workforce. These abysmal numbers are standard also throughout Silicon Valley, where overall…

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Added by HispanicPro on January 9, 2015 at 10:21am — No Comments

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