Many companies still are struggling on how to reach the Hispanic market effectively and efficiently.
Some marketing executives still are not proactive enough to engage with this influential demographic, even though Hispanics will represent one in five Americans by 2020.
Some feel this audience is too complicated, so it may generate more work for them.…Continue
Added by HispanicPro on January 29, 2015 at 12:29pm — No Comments
Illinois governor Bruce Rauner has selected Hugo Chaviano, 62, to be the Director of the Illinois Department of Labor. Chaviano brings more than 35 years of legal experience to the job, including work as a mediator and arbitrator.
Chaviano is currently a senior partner for Sanchez Daniels & Hoffman, LLP, where he works on litigation cases in a number of areas…Continue
Added by HispanicPro on January 29, 2015 at 12:23pm — No Comments
Ruby Polanco, the Honduras-born founder of Ruby Makeup Academy, based in Temple City, California, came to America like hundreds of thousands of other immigrants--she was brought here as a child. "The transition from Honduras was very scary," says Polanco, who was just 12 years old when she arrived in the U.S. almost three decades ago. With her mother and two brothers,…Continue
Added by HispanicPro on January 29, 2015 at 11:28am — No Comments
Your own death or emergency situation isn’t the easiest thing to prepare for, but every mom should be prepared, especially if she’s parenting alone as a single mom.
Too often, we hide our fears and feelings so we can appear strong. We push aside that morbid question: What if something happened to me? What would my family do?…Continue
Added by HispanicPro on January 26, 2015 at 11:48am — No Comments
"The conversation about Latinos and education is often very deficit-based, where we're English language learners, we're high school dropouts, and we're illegal immigrants," Deborah Santiago, vice president at Excelencia in Education and author of a…Continue
Added by HispanicPro on January 26, 2015 at 10:36am — No Comments
For the first time ever in the Chicago area, the Women’s Business Development Center (WBDC) headquartered here is launching a leadership and entrepreneurial comprehensive training program for Latina business owners.
Focused on four key areas – leadership, mentoring, volunteerism and strategic business planning – the…Continue
Added by HispanicPro on January 23, 2015 at 12:18pm — No Comments
The popular image of the entrepreneur as highly independent and self-reliant has been romanticised to the point where you could be forgiven for thinking of them as a type of superhuman. The problem with this generalisation, however, is that most of them are just ordinary people with a big idea, and the notion that they never turn to others for help and reassurance is…Continue
Added by HispanicPro on January 22, 2015 at 12:44pm — No Comments
About an hour south of Silicon Valley in a classroom at Hartnell Community College, Daniel Diaz and Brian De Anda stand at a whiteboard mapping out ideas on how to reduce the size of a mobile app their team is building.
This isn't a class, and the app they're building an informational guide for a drug rehab center isn't even a school project. But this is what it…
Added by HispanicPro on January 22, 2015 at 12:39pm — No Comments
Eighteen years is a classic indicator of validity in America. It's a rite of passage into adulthood, marking a new level of freedom and influence in our society.
So when one million Hispanics are projected to turn 18 in this year, that's a critical mass - at a critical age - that should not be overlooked. Their influence will transcend all aspects of American…Continue
Added by HispanicPro on January 22, 2015 at 12:34pm — No Comments
If you've been waiting for the economy to improve before switching jobs, you may be feeling that now is a good time to make the leap. Last week I provided counsel for reviewing that decision, to ensure you're not leaving a job that can be improved.
This week I'll continue the theme, with tips for conducting a job hunt while you're still employed. But first, let…Continue
Added by HispanicPro on January 19, 2015 at 2:11pm — No Comments
Hispanics work harder to secure their financial futures, compared to the general population, according to a MassMutual survey.
Hispanics are more invested in their financial future compared to the general population, with 61% leaving the well-being of their finances up to chance, versus 65% of the general population. The survey from Massachusetts Mutual Life…Continue
Added by HispanicPro on January 19, 2015 at 2:04pm — No Comments
There comes a time when the word "minority" loses its context, where one group surpasses its status in population and influence, crossing over into a new mainstream community of Americans.
When I first arrived in Silicon Valley to work for Apple in the 1980s, I felt like a minority. I entered a world with circles of influence that looked and felt foreign to…Continue
Added by HispanicPro on January 19, 2015 at 1:55pm — No Comments
U.S. Hispanic consumers continue to grow in numbers. And as predicted, they aren’t shy about flexing their spending muscle. One group in particular, Affluent Hispanics, whose earnings top $100K+ per year, are really tipping the scale. While they currently only represent about 12.2% of Hispanic earners, they punch above their weight as compared to non-Hispanic Affluents…Continue
Added by HispanicPro on January 12, 2015 at 10:52am — No Comments
9 New Year's Resolutions every Marketer targeting the Hispanic population should make. As compiled by Portada's Editorial Team. 9 key themes brand marketers should take into account to propel their Hispanic Marketing forward in 2015.
1. Be aware that Immigration Reform substantially increases your Market
President Obama's executive order late last year, de…Continue
Added by HispanicPro on January 12, 2015 at 10:42am — No Comments
Read bios of Feature Guests for the Professionals in STEM Networking Forum, Wednesday January 14 at Vertigo Sky Lounge Chicago.
Maricela Vazquez, Meteorologist, Telemundo Chicago
Maricela joined the Telemundo…Continue
Added by HispanicPro on January 11, 2015 at 2:28pm — No Comments
St. Augustine College announces open registration for the spring semester, which starts January 26, 2015. St Augustine will also host Open Houses on Thursdays, January 15th and 22nd from 9am to 7pm at all of its locations (Chicago: 1345 W. Argyle, 3255 W. Armitage, 2610 W. 25th Place, 11000 S. Ewing. Aurora: 841 N. Lake St, Aurora, IL.) These Open Houses are open to…Continue
Added by HispanicPro on January 9, 2015 at 10:57am — No Comments
2014 was a great year for business and with 2015 around the corner, things are only going to get better. One of the best ways to get out there and expand your business or enhance your career is to network. If you’re in a large city, there are a whole host of networking events that range from the super general to career specific where you can meet everyone from…Continue
Added by HispanicPro on January 9, 2015 at 10:42am — No Comments
As the New Year starts, there are many lessons companies have learned from marketing to Hispanics during 2014.
For starters, the old way of thinking, "I always did it this way" or "Hispanics are part of my general marketing efforts," proved to be unproductive, limiting company growth, sales and return on investment.
And that turned out to be a big wake-up call…
Added by HispanicPro on January 9, 2015 at 10:36am — No Comments
Growing up in north Denver, Keith Villa would frequent Mexican restaurants with his family and enjoy a creamy, sweet, rice-based drink brought to the table in what looked like a metal cocktail shaker.
This milky, cinnamon-spiked, non-alcoholic concoction was Horchata, a staple of Latin America. Like so many things of childhood, Villa drank it in happily — but it…Continue
Added by HispanicPro on January 9, 2015 at 10:27am — No Comments
For millennials, jobs in the highest reaches of tech are among the most coveted. For Latino millennials, they sometimes seem unobtainable.
The numbers don't lie. At Google, Twitter, and Facebook, Latino employees make up between 2 percent and 3 percent of their respective workforce. These abysmal numbers are standard also throughout Silicon Valley, where overall…Continue
Added by HispanicPro on January 9, 2015 at 10:21am — No Comments