When Avocados from Mexico wanted to drive awareness and sales with Hispanic consumers in the United States, the Texas-based marketing association teamed up with digital marketing firm Undertone to identify "Nuevas Latinas" and target them with interactive digital ads with a varied approach to language.
The audience comprised 25- to 44-year-old…Continue
Added by HispanicPro on January 17, 2019 at 1:05pm — No Comments
There are enough challenges being a road warrior, so adding networking to your flight plan may seem like one activity too many while getting from A to B. As you prepare for takeoff, you wonder, should you say something to the person sharing the armrest?
The answer is yes, for a couple of reasons. First, acknowledging the person next to you is…Continue
Added by HispanicPro on January 17, 2019 at 12:17pm — No Comments
Carlos Garcia was three years into his first job in technology at Merrill Lynch when he first learned what a 401K retirement savings account was. He was floored when he learned that a colleague had already saved $30,000 in three years, and the company had matched it.
The concept of making money off money was foreign to Garcia, an MIT graduate…Continue
Added by HispanicPro on January 17, 2019 at 12:02pm — No Comments
Every January 1st we're all setting goals and intentions for the 12 months ahead and somehow every February most of us have already fallen off the wagon.
14 trailblazing Latinas — from founders to NASA engineers — share advice that have carried them through their careers and allowed them to push forward even when roadblocks hit. The goal with…Continue
Added by HispanicPro on January 13, 2019 at 7:59pm — No Comments
ViViPAY has developed a complete ecosystem of financial solutions for the unbanked and underbanked populations. According to a 2015 FDIC study, over 40% of the U.S. Latino community are unbanked or underbanked without access to basic financial services that everyone deserves. Members also receive access to Claro mobile services integrated directly into…Continue
Added by HispanicPro on January 13, 2019 at 7:53pm — No Comments
Though they face constraints, immigrant Latino entrepreneurs make important contributions to the economy, generating $36.5 billion annually in business income.
According to the U.S. Small Business Administration Office of Advocacy, roughly 1.2 million of the 12.2 million business owners in the United States are immigrant Latinos. In fact, the…Continue
Added by HispanicPro on January 13, 2019 at 7:15pm — No Comments
The Chicago Yacht Club announced today that its membership has elected the club’s officers and Board of Directors. The 2019 club officers are Lou Sandoval, Commodore; Nicholas Berberian, Vice Commodore; Dwain Lutzow, Rear Commodore; Louis Rosenthal, Treasurer; and Rick Lillie, Secretary. All five officers began their tenure on January 1,…Continue
Added by HispanicPro on January 10, 2019 at 12:17am — No Comments
For African-Americans and Latinos, the path to upward mobility in the oil and gas industry remains filled with both hurdles and hope.
A 2017 U.S. Labor Department analysis revealed that African-American workers held just 9 percent of the jobs in oil and gas extraction and, despite the boom in the industry over the past decade, Black Americans…Continue
Added by HispanicPro on January 9, 2019 at 10:33pm — No Comments
Now that the holidays have wrapped up, a growing number of companies will no doubt begin focusing their efforts on hiring. And that's good news if you're looking to get yourself a new job in the coming year. That said, looking for work can be a full-time job by itself, so it pays to approach the process strategically. Here are five ways to maximize…Continue
Added by HispanicPro on January 9, 2019 at 10:25pm — No Comments
What New Year’s resolutions are on your list this year?
Today marks the 10th day of the New Year. Have you stuck to your New Year’s Resolutions for your business? Or are you still working on what you’d like to do for the year?
Planning and executing a strategy at the start of the New Year is a great way to ensure you accomplish your…Continue
Added by HispanicPro on January 9, 2019 at 10:16pm — No Comments
More Latino students than ever are moving through high school to the doorstep of college, challenging higher education to adapt to a new demographic reality.
Striving to climb the social ladder, these young Americans are rapidly reshaping the marketplace for college recruiting. They are less affluent than others and less likely to have parents…Continue
Added by HispanicPro on January 6, 2019 at 10:09pm — No Comments
The top staff of House members is overwhelmingly white, with 313 representatives — about three-quarters — having no racial minorities in their offices’ top three positions, according to a new report.
Just 13.7 percent of staffers, or 152 of 1,110, who work as chiefs of staff, legislative directors or communications directors are people of color,…Continue
Added by HispanicPro on January 6, 2019 at 9:11pm — No Comments
If you are starting to think about looking for a new job, there are new protocols and "rules" to learn before dropping your resume on every online job board. Although the job market is in your favor, employers still dictate the process.
Here's what you need to know to land a new job in the new year.…Continue
Added by HispanicPro on January 6, 2019 at 8:53pm — No Comments
It’s been said that it’s not what you know but who you know. And there is a long history of men getting to positions of power by leveraging their connections.
The difference in the way men and women approach networking can have a big impact on career opportunities. Here are six ways women can leverage their connections for the same kind of boost…Continue
Added by HispanicPro on January 3, 2019 at 10:24am — No Comments
Average annual revenue of Latino-owned business increased from $258,702 in 2016-17 to $327,189 in 2017-18, an increase of 26.5%, according to a new study of more than 28,000 businesses conducted by Biz2Credit.
Much of the growth can be attributed to the overall strength of the U.S. economy. Success breeds confidence, and applications for small…Continue
Added by HispanicPro on January 3, 2019 at 10:21am — No Comments
Chicago, IL. - January 2, 2019
The Board of Directors of the Illinois Hispanic Chamber of Commerce (IHCC) has appointed Jaime di Paulo as the new President and CEO. Mr. di Paulo, formerly the Executive Director of the Little Village Chamber of Commerce (LVCC) for the last five years, was selected by the IHCC Board,…
Added by HispanicPro on January 2, 2019 at 3:26pm — No Comments