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Featured Blog Posts – May 2013 Archive (16)

White House Hosts First-Ever Hispanic Business Leaders Forum

The White House, in conjunction with the U.S. Hispanic Chamber of Commerce, hosted the country’s top Hispanic business leaders on Wednesday for the first-ever “Hispanic Business Leaders Forum” to discuss jobs and economic topics, specifically the role Latino communities play in the economy.

The event was attended by high level administration officials including…

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Added by HispanicPro on May 30, 2013 at 10:07am — No Comments

MPR: Target Aims for Hispanic Loyalty

The profile of Target's customers is changing as the nation's Latino population surges.

"Digitally connected, time-pressured, savvy moms who are increasingly Hispanic" is how Target CEO Gregg Steinhafel describes the retailer's typical…

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Added by Michelle Morgante on May 30, 2013 at 9:59am — No Comments

No simple answer for lack of Latinas in STEM fields

The under-representation of Hispanic girls in science, technology, engineering and mathematics careers is a challenge being tackled locally.

#Community partners, like Whitman College and the local chapter of the American Association of University Women, are supporting the Garrison Middle School Space Project.

#Answering why Latinas are lacking in STEM…

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Added by HispanicPro on May 27, 2013 at 5:39pm — No Comments

Jennifer Lopez to open cellphone stores aimed at Latinos

"Jenny from the Block" wants the block to buy Verizon phones from her.

Singer and actress Jennifer Lopez on Wednesday announced she's opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.

The first store will open in New York on June 15, with others following in Los…

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Added by HispanicPro on May 23, 2013 at 9:07am — No Comments

Latinos depend on mobile phones and Social Media for trip planning

A new report released by Social Lens Research and MocoSpace, Latinos on the Road: A Mobile and Social Ride Study, found that when it comes to planning road trips, Latinos heavily rely on their mobile phones and social media networks. The online survey found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant…

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Added by HispanicPro on May 21, 2013 at 1:54am — No Comments

Latinos head to college at a record rate

Latino high school graduates are enrolling in college at an all-time high and, for the first time, at a rate comparable to that of their white peers.

A record 69 percent of Latino students enrolled in college after their 2012 high school graduation, according to a new report by the Pew Hispanic Center. Overall, 66 percent of all 2012 high school graduates…

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Added by HispanicPro on May 21, 2013 at 1:39am — No Comments

How American firms are chasing the elusive Hispanic dollar

ONE in six Americans is Hispanic. In politics, ignoring the Latino vote is suicidal, which is why the Republican Party is at last getting serious about immigration reform. In business, ignoring Latino tastes is equally daft, which is why American firms are at last getting serious about pursuing the Hispanic dollar.

Between 2000 and 2010 Latino buying power more…

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Added by HispanicPro on May 21, 2013 at 1:38am — No Comments

Disney Launches Quinceanera Dresses for Latinas

Disney Consumer Products launched a line of dresses called the Disney Royal Ball collection, which is the first-ever line of Quinceanera gowns inspired by the stories of the Disney Princess characters.

Quinceañera, which means one who is 15, also is called fiesta de quince años, fiesta de quinceañera, quince años or simply quince. It is the coming-of-age…

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Added by HispanicPro on May 16, 2013 at 10:36am — No Comments

Univision Positions Net As One-Stop Shopping To Reach Hispanics

Univision unveiled 30 new shows today in advance of its formal upfront presentation to advertisers in New York next Tuesday. They include a new telenovela from Televisa called "The Storm" that will air on the main Univision network and an adaptation of AMC’s critically acclaimed hit "Breaking Bad" that will air on sister network Unimas, which targets younger Hispanic…

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Added by HispanicPro on May 12, 2013 at 10:49pm — No Comments

Eva Longoria stars at Senate hearing to promote Latina entrepreneurs

Celebrity advocates are common on Capitol Hill, but actress Eva Longoria was more than just a pretty face at a Senate hearing on "Strengthening the Entrepreneurial Ecosystem for Minority Women."

The "Desperate Housewives" star not only is an entrepreneur herself -- Longoria owns two restaurants and manages her own production company -- she's also launched a…

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Added by HispanicPro on May 9, 2013 at 3:41am — No Comments

How Immigrants create jobs

Downstairs at CVS earlier this afternoon, I caught sight of a magazine I'd never seen before: Cosmopolitan for Latinas.

It's a great example of the kind of economic benefits of immigration that restrictionist studies tend to ignore. The American economy is mostly composed of people making things and doing things for other people. More people means more customers.…

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Added by HispanicPro on May 9, 2013 at 3:31am — No Comments

Hispanics Are the Most Digitally Savvy Group

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are…

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Added by HispanicPro on May 8, 2013 at 2:04pm — No Comments

Hispanic online audience gaining importance

The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.

According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.

Cesar Conde of Univision told the Times that,…

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Added by HispanicPro on May 5, 2013 at 8:46pm — No Comments

Latino small business owners grapple with impact Of 'Obamacare'

Alma Molina is a 27-year-old recent Ivy League graduate and self-employed entrepreneur.

She’s also uninsured.

"I'm just hoping I don't catch a cold," Molina said. She is a first generation Hispanic-American and she feels it is her job to explain the 2,700-page Affordable Care Act, also referred to as ACA or “Obamacare,” to her family, including her also…

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Added by HispanicPro on May 5, 2013 at 8:34pm — No Comments

Latinos Not Prepared for Looming Changes in the U.S. Health Care System

impreMedia and Latino Decisions in conjunction with The Robert Wood Johnson Foundation, Health Policy Center, today released key findings of a national Latino poll indicating that less than a quarter of Latinos feel well informed about the Affordable Care Act (ACA).

The results of the tracking poll were released as part of the “We The People, Health Care…

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Added by HispanicPro on May 2, 2013 at 9:14am — No Comments

Latino Small Business Owners Lack Financing

Latino small business owners are increasing in number. But the Latino business community still lacks access to that -oh-so-important resource: capital.

Latinos are one of the fastest-growing segments of small business owners in the United States. Estimates suggest by the end of the decade there could be as many as 12 million small businesses owned by…

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Added by HispanicPro on May 2, 2013 at 12:05am — No Comments

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