Featured Blog Posts – June 2013 Archive (18)

U.S. cannot take Latin America for granted

The administration of President Barack Obama and US media have made much ado about the US “pivot” to Asia. What has largely escaped their attention, however, is that China has been lining up economic allies in the erstwhile “backyard” of the US.

Well, just as serious competition ought to awaken one’s creative juices in business, it is time for the US to step up a…

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Added by HispanicPro on June 25, 2013 at 9:39am — 1 Comment

Mayo Clinic a top hospital for Hispanics

Mayo Clinic has been named among the country's top hospitals for Hispanics in the Hispanic Network Magazine "Best of the Best" issue.

According to Mayo, the magazine "monitors employers, diversity programs and executive leadership, law enforcement and government agencies, as well as colleges, universities and MBA programs nationwide for their efforts and programs…

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Added by HispanicPro on June 25, 2013 at 9:28am — No Comments

50 Latinas Who Rock Fortune 500 Companies

It’s no secret Latinas are underrepresented in corporate America with only 5 percent sitting on Fortune 500 boards. The fact that of the 20 female CEOs at Fortune 500 companies, only four are women of color and none are Latina, paints a pretty grim reality. Despite this disparity, we rounded up 50 Latinas doing their thing at Fortune 500 companies.

Whether…

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Added by HispanicPro on June 25, 2013 at 9:23am — 1 Comment

College Strategy Grows and Triumphs in Corporate

Innovative thinking combined with a knack for bringing people together were the cornerstone for Alfonso Barrera to build his company, Hispanic Pro. The building blocks for the organization which now has major sponsors such as Telemundo, Kellogg’s, Verizon, CBS TV, Nielsen and Hoy Newspaper were conceived in Barrera’s mind when he was still an undergraduate student at…

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Added by HispanicPro on June 20, 2013 at 10:45am — No Comments

For Latinas, a Guide to Success at Work

New America Media Q & A with Rose Castillo Guilbault, celebrated author of the memoir, “Farmworker’s Daughter: Growing Up Mexican in America,” has just released a new work with co-author Louis E.V. Nevaer, entitled “The Latinas Guide to Success in the Workplace.” Guilbault spoke to New America Media about the new book, and her own experience growing up…

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Added by HispanicPro on June 19, 2013 at 6:42am — No Comments

Latinas in military overcome obstacles

The Godfather of Soul, James Brown, may have sung, “It’s a Man’s Man’s Man’s World.”

Annie Menchaca-Bratton was an early female Latina military enlistee. Enlarge

But it was Tina Menchaca of Toledo who told her 19-year-old daughter, Annie, “A woman is just as strong, and can do anything she wants to do.”

At a time when women joining the military was…

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Added by HispanicPro on June 19, 2013 at 6:18am — No Comments

McDonald’s Puts Latinos on the Promotion Track

Break rooms in McDonald’s restaurants across the country are being transformed into classrooms—part of a grand workforce-training experiment that is showing how investments in the future of your workforce can pay significant dividends, even for a corporate giant.

A few years ago, local owners of McDonald’s franchises realized that some of their most promising…

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Added by HispanicPro on June 17, 2013 at 10:16am — No Comments

Goya grows beyond Hispanics

Bob Unanue, president of Goya Foods Inc., may be the country's most understated chief of a $1 billion business.

The 59-year-old executive from Wyckoff, N.J., shuns big titles. "We don't use CEO," he said over dinner at a Manhattan restaurant. Afterward, he rushed back across the Hudson River to join the night-shift workers' Memorial Day weekend barbecue at Goya's…

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Added by HispanicPro on June 17, 2013 at 9:48am — No Comments

Five Reasons Why Upscale Latinos Represent the Next Market Boom

Do you think Tiffany & Co, BMW, Ralph Lauren, Private Banking, AMEX Platinum or The Ritz when you think of Latinos? If not, you may be allowing stereotypes to limit your ability to tap into a segment growing faster than any other within the luxury and upscale categories.

While previous research has already revealed a vibrant luxury market with Hispanics earning $110,000+ (which is growing 8 percent faster than the rest, reporting 221 percent growth in the last…

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Added by HispanicPro on June 13, 2013 at 6:18am — No Comments

Study Finds Latinas Still Hit Hardest by Gender Wage Gap

A new study by the National Women's Law Center has revealed that minimum wage may be affecting the wage gap that exists between men and women.

According to NBC Latino, the study shows that the average gender wage gap in states where minimum wage is above the federally mandated $7.25 per hour is actually lower than in states that meet the $7.25…

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Added by HispanicPro on June 13, 2013 at 12:37am — No Comments

Latinas Among Forbes Top 100 Most Powerful Women List

Forbes published their list of the top 100 most powerful and influential women in the world. This list consists of woman with economic and influential power, from entrepreneurs to political activists, Latino women having a strong presence in the business magazine's list.

The list is ranked based on "dollars, media momentum and impact," according to the…

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Added by HispanicPro on June 10, 2013 at 10:33am — 1 Comment

California's Fast-Growing Job Creator: Latino Businesses

At some point this summer, the largest population group in California will quietly shift from white to Hispanic, the first time since California became a state in 1850.

By 2020, Hispanics will represent almost 41 percent of the population, with nearly 2 million more Hispanics than whites - and topping 1 million Hispanics in five counties, according to new…

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Added by HispanicPro on June 10, 2013 at 10:25am — No Comments

Latinos To Have Increasingly More Influence Over U.S. Consumption & Economic Patterns

According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.

The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year…

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Added by HispanicPro on June 5, 2013 at 8:41am — No Comments

Latinos Are The Unhappiest Americans

Latinos aren’t the happiest bunch. According to a Harris Poll survey of 2,345 Americans, Hispanics fared the worst when it comes to cheerfulness. Just 28 percent of those surveyed said that they were “very happy,” which is down 35 percent from 2011.

The survey was conducted online between April 10 and 15, 2013 by Harris Interactive, a market research firm…

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Added by HispanicPro on June 5, 2013 at 8:34am — No Comments

The in-store-family experience

Shopping has always been a family experience for me, whether I was heading out with my grandparents or my mother, with my boyfriend, or with my kids.

As a child in central California, I loved going to the weekly flea-markets with my grandparents. In my family, it was called "la ramada," a word I believe we used because of the covered, open-sided stalls that lined…

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Added by Michelle Morgante on June 4, 2013 at 3:01pm — No Comments

Hispanic leader Lou Sandoval making waves in the boating industry

Lou Sandoval is co-founder/co-owner of Karma Yacht Sales, the Lake Michigan Beneteau dealership based in Chicago. It’s a full-service dealership offering new-boat sales, brokerage and service.

Sandoval, 48, is on the board of the Yacht Brokers Association of America and he is vice chairman of the diversity committee of the Recreational Boating Leadership Council.…

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Added by HispanicPro on June 2, 2013 at 9:23pm — No Comments

Targeting the Hispanic sports market

Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus can’t be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the 2013 Intersport Activation Summit entitled, “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation,”…

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Added by HispanicPro on June 2, 2013 at 9:05pm — No Comments

Upscale Latino Segment Wields Nearly Half Of Hispanic Spending Power

As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power,…

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Added by HispanicPro on June 2, 2013 at 9:04pm — No Comments

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