Read biographies of feature guests for the 2018 Marketing, Media & PR Networking Forum being held tomorrow evening at Chicago Chop House.
Added by HispanicPro on June 27, 2018 at 6:52pm — No Comments
Diversity and inclusion are becoming increasingly important to businesses.
Public pressure has prompted companies to become more vocal about their equality agendas, and political institutions are introducing frameworks to make sure employers stick to their word.…Continue
Added by HispanicPro on June 25, 2018 at 3:33pm — No Comments
The rapid pace of change in jobs means the era of one-and-done learning is over. It no longer matters what you learned in the past - to stay relevant you need to upskill. READ MORE AT…Continue
Added by HispanicPro on June 25, 2018 at 3:23pm — No Comments
As a self-identified “mixed girl” growing up in Northeast Ohio, Janis Bowdler wished for a long, blonde ponytail.
Bowdler, appointed in April as the president of JPMorgan Chase Foundation, remembers her difficulty finding Latina role models in her predominantly white community when she was younger.…Continue
Added by HispanicPro on June 25, 2018 at 3:07pm — No Comments
Do you wake up feeling pumped about work, or wanting to stay in bed? So much of our lives is spent working. Don’t waste those precious hours doing something you don’t care about. At the very least, you should be interested in what you do.
Only 13% of employees worldwide say they are engaged in their jobs. What about the other 87%?…Continue
Added by HispanicPro on June 21, 2018 at 1:49pm — No Comments
In marketing circles there’s incessant hype about being culturally relevant to the vast Hispanic market here in the U.S., which is 59 million strong. It is great to see examples of it done right.
Here are two solid examples of being truly culturally relevant that illustrate the power culture has in connecting brands to this lucrative consumer segment.…Continue
Added by HispanicPro on June 21, 2018 at 1:44pm — No Comments
Norwegian American Hospital Foundation to host 4th annual Power of Community Benefit to support the expansion of patient-centered model of care, integrating behavioral health and primary healthcare services.
Norwegian American Hospital Foundation, the philanthropic arm devoted to raising funds for Norwegian American Hospital, will host its…Continue
Added by HispanicPro on June 18, 2018 at 9:29am — No Comments
The evidence is clear: A more diverse workforce leads to higher revenues and more creative teams. But despite funnelling millions of dollars into well-intentioned diversity initiatives, white men remain over-represented in the industry compared to the private sector as a whole.
The issue is difficult to address for a variety of reasons, including the fact that…Continue
Added by HispanicPro on June 18, 2018 at 8:04am — No Comments
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.
For years, TV was the most commonly used platform for news among U.S. Hispanics. In recent years, however, the share getting their news from TV has…Continue
Added by HispanicPro on June 18, 2018 at 7:49am — No Comments
The Wisconsin Historical Society Press’ book Somos Latinas (“We Latinas”): Voices of Wisconsin Latina Activists first began as part of a UW-Madison course in an effort to engage students in documenting the lives of Latina women in Wisconsin.
In 2012, Andrea-Teresa Arenas worked with her students to highlight the mostly unrecognized community organizing efforts of…Continue
Added by HispanicPro on June 18, 2018 at 7:41am — No Comments
In recent years, the job market has swung heavily in favor of candidates, with companies working hard to attract and retain their industry's top talent. While this is still largely the case, it doesn't mean job seekers always have the upper hand: In fact, many applicants still face steep competition for coveted positions and must find a way to stand out from the…Continue
Added by HispanicPro on June 14, 2018 at 9:51am — No Comments
It’s no secret that the tech industry trails significantly behind many other business sectors in its efforts to recruit, retain and support diverse workers. For example, there are half as many African-Americans and Hispanics in tech as in the rest of the private sector, and 83 percent of tech executives are still white, according to the U.S. Equal Employment Opportunity…Continue
Added by HispanicPro on June 14, 2018 at 8:50am — No Comments
A new report from IRI concludes there’s no one-size fits all way for grocers to appeal to the U.S.'s growing Hispanic population. Like other consumers, Hispanic shoppers like to fill their grocery carts with a mix of healthy and indulgent products. IRI found that 36% of Hispanic shoppers said they eat healthy half the time and eat whatever they want the rest of the…Continue
Added by HispanicPro on June 14, 2018 at 8:23am — No Comments
'Getting ethnic consumers' is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and 'minority-majority' is an oxymoron. The need to do Multicultural marketing right is painfully obvious.
Multiculturals are nearly 40% of U.S. consumers who spend $1.7…Continue
Added by HispanicPro on June 11, 2018 at 10:08am — No Comments
Getting promoted sometimes feels like a puzzle with a solution that's ever-changing. That's because, at many companies, there are no hard-and-fast rules as to who gets promoted.
But just because in many cases the path to a promotion is vague does not mean you can't put yourself in the best position possible. If you follow the rules below you won't always get the…Continue
Added by HispanicPro on June 11, 2018 at 9:17am — No Comments
The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) will host its Annual Closing the Gap Conference on June 12 at the Community College of Philadelphia, welcoming entrepreneurs, leaders and human resource professionals to a series of sessions on successfully marketing to and engaging Latinos in the food and hospitality industries.
Added by HispanicPro on June 10, 2018 at 10:43pm — No Comments
The Los Angeles Area Chamber of Commerce has named Maria Salinas its new president and chief executive, making her the first female leader in the organization's history.
Salinas will begin work Aug. 1. She is replacing Gary Toebben, who will retire July 1 after leading the chamber for 12 years.…Continue
Added by HispanicPro on June 7, 2018 at 9:05am — No Comments
Thinking about finding yourself a new 9-5? It can be hard to figure out what exactly you can do to make your résumé stand out in a crowd of other, similarly polished, one-page masterpieces. Even after you've looked at every template around and re-written your cover letter fifteen times, there are still ways to make the recruiter or hiring manager in HR notice your…Continue
Added by HispanicPro on June 7, 2018 at 8:30am — No Comments
With college debts at all-time highs and education loan payments about to start coming due, graduation season can be filled not only with a justifiable sense of accomplishment and high hopes but with a clear angst about how to get your first job and begin a meaningful career. Even though the Great Recession is behind us and our nation enjoys low unemployment rates, you…Continue
Added by HispanicPro on June 4, 2018 at 12:29pm — No Comments
Hispanic women are a force to be reckoned with. This isn’t news, exactly, but rather a statement of the growing power, both culturally and economically, that they wield. As Latinas continue to advance in their careers and increase their buying power, that influence is sure to grow.
So what are the characteristics of this group? What do they look for in a brand?…Continue
Added by HispanicPro on June 4, 2018 at 12:14pm — No Comments