Featured Blog Posts – August 2013 Archive (20)

Hanging on to heritage

Hispanics represent one of the fastest-growing segments of the US population. According to the 2010 Census, the Hispanic population grew 43% since the 2000 Census. In 2010, there were nearly 50.5 million Hispanics in the US, and they comprised 16.3% of the total US population up from 12.5% in 2000.

Consequently, any baking and snack food company would like to see…

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Added by HispanicPro on August 27, 2013 at 1:34pm — No Comments

Latinas Control Lion's Share Of $1.2T Hispanic Spending

Hispanic consumers are projected to comprise 30 percent of the population by 2060, but new research has revealed it will be Hispanic women, not Hispanic men, who will drive the purchasing decisions in these households.

Released on August 1, Nielsen's "Latina Power Shift" report found that Latinas will be the primary influencers of consumption among all…

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Added by HispanicPro on August 22, 2013 at 1:29pm — No Comments

JCPenney's Turnaround: Focus on Hispanics, Social Media

With a century-old heritage, JCPenney needs a miracle to ensure that it will be around for the next 10 years. The entire industry is watching to see what their next move will be, and all eyes are focused on what ad campaign the new agency of record, Y&R, will produce for the big broadcast reveal.

But this strategy may be missing a crucial element that could be…

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Added by HispanicPro on August 22, 2013 at 1:21pm — No Comments

Why brands should look to Hispanic mobile users

Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space.

According to the Jumptap July MobileSTAT report Hispanics, who are the fastest growing minority in the US, and the report underlines how…

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Added by HispanicPro on August 22, 2013 at 1:16pm — No Comments

Journalist Edna Schmidt joins Noticiero Telemundo Chicago as News Co-Anchor

Telemundo Chicago announced today that Edna Schmidt has been named co-anchor for “Noticiero Telemundo Chicago” 5pm and 10 pm editions, effective immediately. Edna brings more than 20 years of journalistic experience, in-depth reporting and professionalism to the award winning news team. She will join co-anchor Alfonso Gutiérrez, sports anchor Oscar Guzmán, Meteorologist…

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Added by HispanicPro on August 20, 2013 at 11:29am — No Comments

More Latinas leaving home for college

Gaby Ramos, 21, decided to move away for college against her parents’ wishes. “Having a Hispanic family, you’re expected to stay home until you get married. I knew my parents would freak out. They didn’t understand why I needed to move out.”

Ramos, who is from Chicago, attends St. Xavier University on the south side of the city. She says she could have commuted…

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Added by HispanicPro on August 20, 2013 at 1:53am — No Comments

Hispanics Drive Back-to-School Spending

Hispanic household spending outpaced other ethnicities by more than 20 percent from 2003-2011, according to a study by Geoscape.

The Geoscape Back-to-School Spending Study explored back-to-school buying habits of U.S. consumers, segmented by ethnicity, and was compiled from data collected by the U.S. Census, the U.S. Labor Department and the Geoscape 2013…

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Added by HispanicPro on August 20, 2013 at 12:35am — No Comments

Mall Owners Woo Hispanic Shoppers

On a recent Sunday, Spanish-speaking families swarmed the Panorama Mall here in the outskirts of Los Angeles for an afternoon of Latino entertainment.

"We come for the mariachi, then we eat something and go shopping," said Gloria Mesina, visiting the mall with her daughter, Viviana, and her granddaughter, Brisa.

That is music to the ears of José Legaspi, a…

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Added by HispanicPro on August 20, 2013 at 12:19am — No Comments

The rise of Latinas in the US: From jobs to consumer power

They’ve got the power: Hispanic women are a new power factor not only for the Latino community but also for the U.S. economy, according a new report released today by Nielsen.

The report shows the increasing influence of Latinas in the U.S. because of their will to improve their educational pursuits and career development.

Latinas are outpacing Latino…

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Added by HispanicPro on August 15, 2013 at 2:08pm — No Comments

Latinas Drive Hispanic Purchasing Power In The U.S.

Meet Pamela Maria Wright — the "contemporary Latina consumer." She has two kids — Nico and Rita — whom she hopes will be bilingual, as she is. She's a tech-savvy working professional with a master's degree, but she's also very traditional and family-oriented. (While I was visiting her home, her father showed up for a surprise visit. "How much more Latino can you get?"…

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Added by HispanicPro on August 13, 2013 at 12:15pm — No Comments

Blacks and Hispanics Aren't Getting Enough Government Contracts

The federal government is notorious for missing its goal of awarding 23 percent of contracts to small businesses, a target that Washington has missed for at least seven straight years. The government also sets targets for granting contracts to businesses owned by women, minorities, service-disabled veterans, and firms located in disadvantaged neighborhoods. Some…

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Added by HispanicPro on August 13, 2013 at 11:06am — No Comments

72% Of Online American Adults Now Use Social Networking Sites

As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites:

This number skews slightly toward women as…

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Added by HispanicPro on August 11, 2013 at 5:51pm — No Comments

Why Aren't Brands Making More Apps for the Hispanic Market?

Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren't doing enough to make their apps accessible to Spanish speakers.

In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out…

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Added by HispanicPro on August 8, 2013 at 12:00pm — No Comments

Facebook is 'friending' Latin America

Latin America, where 1 in 3 people already have Facebook accounts, will increasingly drive the social network’s global profits.

That is according to Alexandre Hohagen, Facebook’s vice president for the region, in an exclusive interview with Reuters’ Spanish-language service, in which he highlighted both Latin America’s already heavy use of the website and its…

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Added by HispanicPro on August 8, 2013 at 11:52am — No Comments

Latin American startups are ninja innovators

Entrepreneurs have been a driving force behind the global economic recovery. They bring energy, passion and innovative ideas that can help solve some of our most pressing problems. In Latin America, startups are the hope for the future. In Brazil alone, some 65 percent of young people say they plan to start their own businesses.

Technology companies,…

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Added by HispanicPro on August 8, 2013 at 11:44am — No Comments

Purchasing power of Hispanic women on display in fashion industry

Some industries are missing out on a critical growth opportunity by overlooking the purchasing power of Hispanic women.

Guests gathered downtown at the JW Marriott Marquis Thursday morning to watch a presentation of “Latina Power Shift,” a new report by the Nielsen Company.

Hispanic income is on the rise, the report says. Twenty-one percent of households…

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Added by HispanicPro on August 5, 2013 at 10:50am — No Comments

Prominent Latinas see need to develop new generation of leaders

Two or three decades ago, Sylvia Puente could gain visibility in Chicago with relative ease. But that’s because so few other Latinas in the city held leadership positions.

“What it’s taken me 25 years to do, I see it happening for younger women in a much shorter period of time,” said Puente, 54, who directs the Latino Policy Forum, an advocacy…

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Added by HispanicPro on August 5, 2013 at 10:32am — No Comments

Learn more about feature guests of The HispanicPro Summer Networking Soiree August 01

Dr. Juan Andrade, President, United States Hispanic Leadership Institute

USHLI is led by Dr. Juan Andrade, Jr., one of only two Latinos in history to receive a Presidential Medal "for the performance of exemplary deeds of…

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Added by HispanicPro on August 1, 2013 at 2:48pm — No Comments

Spanish or English? The dilemma of the booming Hispanic TV market

In the western reaches of Miami-Dade County, the two powerhouses of American Hispanic TV have been working at full swing since dawn.

At the Univision studios in Doral, the five hosts of Despierta América (Wake Up America ) are throwing their daily four-hour party. The show kicks off at 7 a.m., defying drowsiness with raucous skits, musical performances and…

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Added by HispanicPro on August 1, 2013 at 10:04am — No Comments

5 things every marketer must know about Latinos and affluence

The rapid rise and overall size of the U.S. Hispanic population has received headline after headline in recent years. It is well-known and widely accepted that companies doing business in the U.S. need to pay careful attention to this audience for their bottom lines today, and even more so tomorrow.

What has gotten a little less attention are the changing social…

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Added by HispanicPro on August 1, 2013 at 9:51am — No Comments

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