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October 2010 Blog Posts (35)

New Latina Shopper Study reveals highest preference is for shopping online



Recession or no recession, when it comes to shopping try keeping a Latina at home. The Latina shopper is a force to be reckoned with -- ask any poor man who wasn't smart enough to get out of the way. It's reported that Latinas control 80 percent of the purse strings in Latino households. By 2013, the amount of money under Latina influence is projected to stand at $1.4 trillion.



Yet, of course, not all shoppers are the same. A new… Continue

Added by News on October 31, 2010 at 3:35pm — No Comments

Conference Motivates Youngsters to Excel



For 18 years, young Latinas in the eastern San Fernando Valley have been motivated to achieve their goals and excel in their lives during the annual Adelante Mujer Latina Conferences.



But there was nothing similar for males, not until this past weekend when some 400 male students gathered in Panorama City for the first ever Adelante Hombre Latino Summit, where they received motivation and information to reach their… Continue

Added by News on October 31, 2010 at 3:19pm — No Comments

Univision set to become top US broadcast network



With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.



The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision's recent deal with Mexican… Continue

Added by News on October 29, 2010 at 12:53pm — No Comments

Clinton Asked Democrat to Quit Florida Senate Race

Former President Bill Clinton tried to persuade Florida Democratic Rep. Kendrick Meek to drop out of his U.S. Senate race and support Gov. Charlie Crist's independent candidacy in hopes of thwarting a victory by Republican Marco Rubio. People familiar with the matter said the former president and other top national Democrats worry a win by the charismatic Mr. Rubio, a 39-year-old Cuban-American, would make him a political phenomenon capable of… Continue

Added by News on October 29, 2010 at 12:36pm — No Comments

Illegal immigration splits Latinos



A Pew Hispanic Center poll indicates a nationwide backlash against illegal immigration has created divisions among Latinos in the United States. The poll also reveals increased concerns Latinos, including those born in the United States or who immigrated legally, will suffer discrimination. About four-fifths of the country's estimated 11.1 million illegal immigrants are Hispanic, and Latinos are divided on how they should be handled, Pew Research… Continue

Added by News on October 28, 2010 at 4:30pm — No Comments

American Tax Base and Electorate Increasingly Dependent on Hispanics

Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of…
Continue

Added by News on October 28, 2010 at 12:53pm — No Comments

Tapping the Latina Market



Latinas are dedicated to beauty and personal care, and companies who ignore them are missing out on a $50-million dollar industry, according to Leylha Ahuile, senior multicultural analyst, Mintel International Group Ltd. in her SupplySide West presentation, “Latinas Want Tailored Personal Care Products." By 2050, Latinas will be 25 percent of the U.S. female populations, and they tend to spend more on personal-care products than their… Continue

Added by News on October 27, 2010 at 9:30am — No Comments

Hispanic media plays growing role in election year, breaking news even in English

Note to candidates: What plays in Spanish no longer stays in Spanish. Spanish-language networks and publications are taking on a more prominent role this election season, nabbing debates with major candidates and increasingly seeing their political coverage spin out into mainstream English-language media. The attention highlights not only the growing influence of Hispanics, the nation's largest and fastest-growing minority group, but also the power of the

companies that provide much of… Continue

Added by News on October 26, 2010 at 2:43pm — No Comments

Hispanic paradox: Latino seniors outlive other Americans

At 90, Nicolas Aviles considers himself a spring chicken. In fact, he was dressed like a teenager, wearing a hoodie and baseball hat. He’s lived in Chicago for 36 years and he said he’s healthy, other than being hard of hearing. He eats whatever he wants and doesn’t exercise.



“I’m looking for a girlfriend,” said Aviles, who sells Mexican snacks in Chicago’s Pilsen neighborhood. Aviles is one of the many Hispanic immigrant seniors living a long life in the United States. And that’s… Continue

Added by News on October 25, 2010 at 2:31pm — No Comments

Hispanic Business Community Pleased by New SBA Rule That Expands Access to Federal Contracting Opportunities to Women-Owned Small Businesses

The United States Hispanic Chamber of Commerce (USHCC), which represents the interests of nearly 3 million Hispanic-owned businesses and over 200 local Hispanic chambers of commerce nationwide, is pleased by the publication of the new rule by the Small Business Administration (SBA) that will expand access to federal contracting opportunities to certified Women-Owned Small Businesses (WOSBs).



This rule identifies 83 industries in which WOSBs are under-represented or substantially… Continue

Added by News on October 25, 2010 at 2:05pm — No Comments

Could Hispanics Tip the Balance in Key Races?

Hispanic voters could mean the difference between a victory and a loss for lawmakers in key states where Democrats are fighting for their political lives. More Latinos today identify with the Democratic Party than a decade ago. In 2008, they voted overwhelmingly for candidate Barack Obama, who earned 67 percent of their votes compared to 31 percent for Sen. John McCain.



They turned out in record numbers in 2008, with more than 85 percent of all Latino registered voters going to the… Continue

Added by News on October 25, 2010 at 12:30pm — No Comments

Hispanic teen births in Florida, California and New York among lowest in the nation

In some states with large Hispanic populations, the teen birth rate for Hispanic girls is among the lowest in the nation, according to a CDC report Demographers for the Centers for Disease Control noted a quirk in the agency's latest report on teen birth data: States such as California, Florida and New York that have large Hispanic populations had the lowest birth rates among Hispanic teens. Birth rates for Hispanic teenagers in California in 2007 (the latest year

available) were 66.4… Continue

Added by News on October 23, 2010 at 10:35am — No Comments

Get out to Vote Illinois



PRESIDENT BILL CLINTON TO ATTEND "VOTE ILLINOIS" RALLY WITH DEMOCRATS THIS TUESDAY

Please join President Bill Clinton, Governor Pat Quinn and U.S. Senate nominee Alexi Giannoulias on Tuesday, October 26, 2010 for a "Vote Illinois" rally at the Palmer House - Hilton at 9:30 a.m. CST in Chicago.

There is so much at stake in this election, and you have a choice to turn out and vote for leaders who will turn our economy around and bring the new jobs of tomorrow home to…

Continue

Added by Papi Perez on October 22, 2010 at 5:56pm — No Comments

Latino Vote Key to Winning in Some Midterm Races



Control of Congress will be decided by dozens of House and Senate races CBS News has identified as critical contests.



In the House, Republicans need to pick up 39 seats now held by Democrats to reach the 218 it takes to become the majority. They have a good shot at that. They're favored or have an even shot at winning at least that many Democratic seats.



In the Senate, the Republicans would need a net gain of 10 seats to… Continue

Added by News on October 21, 2010 at 2:34pm — No Comments

Latino winemakers finding success



Reynaldo Robledo was 16 when he arrived from his small hometown in Mexico's mountains to work for $1.10 an hour in the vineyards of Northern California.Now 59, Robledo is among a handful of Latinos who have built their own wineries on modest acreage and are catering in part to Hispanic wine drinkers interested in

quality and a connection to their heritage.



"I would work my regular shift and then pester the vineyard manager with… Continue

Added by News on October 21, 2010 at 1:59pm — No Comments

Latino Achievement Gap Narrows In Higher Education

Hispanic college students have, for years, performed and graduated at

lower rates than white students. Many institutions of higher learning

have been working to reduce that achievement gap. A new study has found

that a number of universities have not only closed the gap but are

graduating Latinos at higher rates than whites. Western Oregon

University in Monmouth, Oregon is among that number, having graduated

49 percent of Hispanic students compared with 43 percent… Continue

Added by News on October 21, 2010 at 1:53pm — No Comments

Graduation Rates Stagnate as Latinos Continue to Trail



The White House announced Tuesday the creation of a commission to focus on boosting Hispanic academic achievement just as a report showed that college graduation rates among young Americans, especially Latinos, were stagnating.



According to the American Council on Education, a Washington lobbying group, today's 25- to 34-year-olds are no better educated than their baby-boomer predecessors. About 37.5% of them held at least a two-year… Continue

Added by News on October 21, 2010 at 1:44pm — No Comments

Eva Longoria Parker Premieres 'Latinos Living The American Dream'



The documentary "Latinos Living the American Dream" produced and directed by Eva Longoria Parker in partnership with the Pepsi YO SUMO initiative will premiere today at the Grauman's Chinese Theater in Los Angeles. The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsi's YO SUMO (I Add Up/I Count) movement which encourages Latinos to go… Continue

Added by News on October 21, 2010 at 1:30pm — No Comments

Casa de Esperanza Receives $75,000 Donation From Verizon Wireless to Raise Awareness About Domestic Violence

Casa de Esperanza, a leading national domestic violence prevention agency focused on Latinas, is receiving a $75,000 donation from HopeLine® from Verizon in recognition of Domestic Violence Awareness Month. HopeLine from Verizon is giving this donation to Casa de Esperanza to continue its efforts through its Hope Campaign, which challenges communities to take initiative against domestic violence.



"Casa de Esperanza is proud to be Verizon's national Latino domestic violence partner… Continue

Added by News on October 20, 2010 at 12:11pm — No Comments

‘Don’t Vote’ Ads Aimed at Latinos Pulled

The man behind a TV ad urging Latinos not to vote in the hotly contested Nevada Senate race says he doesn’t know what he’ll do now that Univision, the Spanish-language network, said it would not run the spot. “Right now we’re reanalyzing the whole strategy,” said Robert de Posoda, president of Latinos for Reform.



The ad was widely seen as an effort to hurt the campaign of incumbent Sen. Harry Reid, a Democrat, who is working hard to turn out Latino voters. Mr. de Posoda, who has long… Continue

Added by News on October 19, 2010 at 11:00pm — No Comments

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