October 2011 Blog Posts (15)

Latino numbers are up; why isn't their clout?

Latinos in the United States have been betting on the numbers – their numbers.



In the last three decades, I've heard politicos, academics, activists and others boast that a swelling population would eventually bring the Latino community power and respect.



They include President Barack Obama, who just last month told a group of Latino online…

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Added by HispanicPro on October 31, 2011 at 12:46pm — No Comments

Major cosmetics company courts Latinas

San Antonian Diana Rodriguez Ruthben is in a makeup conundrum. She loves wearing colorful eye shadow but also craves the smoky-eye look. And then there are her lips. When should she wear a vibrant red - a favorite - instead of the spicy coral that has become her go-to lipstick?



As the newlywed sits in a chair at Dillard's North Star Mall, Rodolfo Arciga and…

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Added by HispanicPro on October 27, 2011 at 4:17pm — No Comments

Growth of Hispanics in STEM fields a priority for U.S. Army

The U.S. Army today reaffirmed its commitment to helping more young Hispanics pursue careers in science, technology, engineering and mathematics (STEM) by announcing its sponsorship and attendance at the 2011 Society of Hispanic Professional Engineers' (SHPE) annual convention. The convention will be held from Oct. 26-30 in Anaheim, Calif.



The Army's…

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Added by HispanicPro on October 27, 2011 at 11:39am — No Comments

Museum to Capture Latino Experience in U.S.



Latinos' contributions to the development, welfare and culture of this country have been largely overlooked, and are not properly reflected in our nation's museums. But that could soon change with the creation of a museum dedicated to the diverse contributions of Latinos in America.



"A lot of folks don't realize the incredible stories of how the Hispanic influence is… Continue

Added by HispanicPro on October 24, 2011 at 11:20am — No Comments

Latino Dollars in Alabama

Members of the Latino community in Alabama closed their businesses and stayed away from work and school Wednesday to make a point about their contribution to Alabama’s economy. A closer look reveals it is a significant contribution, regardless of legal status.

Alabama’s unduly restrictive new illegal immigration law has prompted a backlash from many in the state’s Latino…

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Added by HispanicPro on October 18, 2011 at 11:59pm — No Comments

Advertisers Miss Key Targets In Hispanic Market

Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.



The new data has led Carat to conclude that 90%…

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Added by HispanicPro on October 18, 2011 at 1:08am — No Comments

Latinos to protest Obama's immigration policies

Latino activists said Monday they are planning a national "day of action" to protest President Barack Obama and demand an end to a controversial program involving local officials in immigration enforcement.



Actions are scheduled for Tuesday in 10 U.S. cities, including Atlanta, New York, Houston and San Francisco.



"Since signaling a new course in our…

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Added by HispanicPro on October 18, 2011 at 12:45am — No Comments

Death of the Hispanic Adult Demo as We Know It

Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand's mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market's knowledge bank on this…

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Added by HispanicPro on October 17, 2011 at 11:54am — No Comments

The Subtleties Of Marketing Beer To Latinos

Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.



"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona…

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Added by HispanicPro on October 12, 2011 at 12:50pm — 1 Comment

NPR: I Love Ricky

NPR has recently started a new series called "2 Languages, Many Voices: Latinos In The U.S." Pop culture will be one of many elements the series examines, as it does in a timeline out today, From Ricky Ricardo To Dora: Latinos On Television. While that's a more comprehensive look at everyone from Freddie Prinze to Sofia Vergara, in this short essay, Luis Clemens…

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Added by HispanicPro on October 11, 2011 at 1:19pm — 1 Comment

Obama names diva Shakira to Hispanic Education Commission

Finally, an advisory commission that can compete on Dancing With the Stars.



President Obama has appointed Colombian-born pop sensation Shakira to his Advisory Commission on Educational Excellence for Hispanics.



Known as an accomplished collaborator -- her artistic accomplices include Beyonce and Wyclef Jean -- she will now be set to work making sweet…

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Added by HispanicPro on October 6, 2011 at 12:46pm — No Comments

First running group to represent Latino community of Pilsen to run Bank of America Chicago Marathon

The Warriors Running Group was started by Joseph N Sobus to bring people of different backgrounds who shared a common passion for running. The Warriors is a free running group that promotes healthy living, supports various charities and local businesses. This is the first running group to represent the Latino community and the Pilsen community in the 2011 Chicago…

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Added by HispanicPro on October 4, 2011 at 12:30pm — No Comments

Hispanics trail in earning U.S. college degrees

The proportion of U.S. Hispanics with college degrees in 2009 was 19.2 percent, far lower than the 41.1 percent figure for the population as a whole, which indicates an alarming lack of progress.



The situation is shown in detail by The College Completion Agenda Progress Report 2011: Latino Edition, released Friday in Miami by the College Board Advocacy &…

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Added by HispanicPro on October 4, 2011 at 11:11am — No Comments

NYC's Latino Population Becomes More Diverse, Dispersed

Luis Reyes has been a keen observer of the Latino community over the last five decades. At the Center for Puerto Rican Studies at Hunter College, he has conducted considerable research, but he has never witnessed anything like what he sees now.



"The Latino population has dispersed throughout the city," says Reyes.



Even though the number of Hispanics…

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Added by HispanicPro on October 3, 2011 at 11:39am — No Comments

Verizon Unveils Bilingual Facebook and Twitter Sites

To provide additional information and entertainment services to the Hispanic community, Verizon today launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.



The Facebook fan page Somos Verizon FiOS (We Are Verizon FiOS) and the Twitter site @SomosFiOS (We Are FiOS) will engage Verizon's Hispanic audience by…

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Added by HispanicPro on October 3, 2011 at 11:28am — No Comments

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