Featured Blog Posts – November 2012 Archive (22)

Success Tips from Latinas: How to Make it Grande

If how you do lascosas is not working out, would a new angle be better? Sí, according to successful Latina professionals, who urge us to challenge our perception of la vida we can really attain, by shutting off our automatic pilot.

Recently, asa pasajeroon a road I drive daily, I noticed a beautiful mural, “Is this new?” I naively asked. “It’s been there for years,” was…

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Added by HispanicPro on November 30, 2012 at 9:51am — No Comments

Why is the Business Consortium Fund attempting to put Latino enterprises out of business?

The Business Consortium Fund, Inc., a non-profit business development program of the National Minority Supplier Development Council, is supposedly the nation’s most comprehensive financing and business support organization dedicated exclusively to the ethnic/racial minority-owned business sector. It was created to be a “difference maker” for minority-owned businesses that need…

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Added by HispanicPro on November 30, 2012 at 9:41am — No Comments

Immigrant, Latino birth rates plunge to record lows

For years, the Edward Roybal Comprehensive Health Center in the heart of one of the country’s largest communities of Mexican immigrants in East Los Angeles has been the home of prenatal care for the record high Latino birth rate.

But in recent years officials there began seeing a noticeable drop in pregnancies among immigrant women – a decline apparently driven by the…

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Added by HispanicPro on November 30, 2012 at 9:31am — No Comments

Latinas Attend College in Record Numbers, But Stay Close to Home

Cost was not the only reason why Evelyn Escobedo didn’t want to leave home when she went to college.

“Staying close to home was my sense of security and not losing myself,” she said. “And having a safe haven to always come back to.”

Escobedo is one of many Latinas not leaving the nest for college. Though they are attending 2- and 4-year colleges in greater numbers…

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Added by HispanicPro on November 27, 2012 at 1:23pm — No Comments

IU School of Education dean named to annual list of Hispanic Business Influentials

Hispanic Business has named Indiana University School of Education Dean Gerardo Gonzalez to its 2012 list of "Hispanic Business Influentials," which recognizes prominent U.S. Hispanics, nominated because of outstanding achievements in their respective professions.

The list of 50 includes honorees in business, government, executive leadership and entrepreneurship from…

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Added by HispanicPro on November 27, 2012 at 1:03pm — No Comments

Aspiring Latino entrepreneurs graduate from business-skills course

Graduates of Kutztown University's Latino Business Resource Center assembled anxiously for an entrepreneurs course graduation ceremony Thursday night at the Crowne Plaza Reading, Wyomissing.

The 23 aspiring entrepreneurs met in the hotel's wine room for the formal occasion that not only celebrated their completion of the eight-week business course, Programa de Negocios…

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Added by HispanicPro on November 27, 2012 at 12:58pm — No Comments

Shopping malls cater to shifting demographics

Macerich Co isn't usually in the business of hosting religious processions in its mall parking lots.

But when it allowed a Good Friday event featuring a costumed Jesus, prisoners and Roman guards at a Phoenix mall last year, hundreds of shoppers turned out from the heavily Hispanic community, where re-enactments of the Stations of the Cross are a major…

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Added by HispanicPro on November 27, 2012 at 10:23am — No Comments

Latinos spending 3 times as much as the average shopper

They are not only the fastest growing population in the country, but Latinos are also spending 3 times more at the super market than everyone else.

With more than $1 trillion in purchasing power, Latino consumers like Arlette Mendoza are gaining the attention of big name brands.

“I personally like it," said the mother of two. "I think it's good that everyone else…

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Added by HispanicPro on November 21, 2012 at 1:12pm — No Comments

Latinos Are Less Likely To Receive Paid Time Off Work Or Have Workplace Flexibility

With the holidays just around the corner, most employees are thinking about taking time off work.

But for many Latinos, paid leave won’t be an option. According to a study released Tuesday by the Center for American Progress, Latinos have the least access to paid sick days or parental leave, let alone paid vacation.

Only 38.4 percent of Latinos have paid leave…

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Added by HispanicPro on November 21, 2012 at 1:02pm — No Comments

Election Lesson: Latinos Have Influence

As pundits continue to examine the outcome of various races and ballots cast Nov. 6, one persistent truth cannot be understated or ignored: the power of the Hispanic-American vote is growing, and this voting bloc's priority issues -- including education reform and school choice -- must be addressed by those elected into state and national offices.

A record 23.7 million…

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Added by HispanicPro on November 19, 2012 at 3:24pm — No Comments

10 Brands Capitalizing On the Latino Immigrant Market

There's a reason the new Gerber baby is Latina, Sofia Vergara is now peddling Suave and Covergirl, and J.Lo's seductive Glow is the highest grossing celebrity-endorsed perfume of all time.

Latinos love to buy. Well, some things. They tend to over-index as consumers of cosmetics, shampoo, perfume and baby products like food and diapers. In fact, a recent study by Nielsen…

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Added by HispanicPro on November 19, 2012 at 2:18pm — No Comments

Polling Latinos for business opportunities

Latinos are enjoying the limelight after they helped re-elect president Obama. Pollsters and researchers who correctly predicted the Latino vote are also seeing their clout rise. These are companies that study Hispanic demographics for politicians, but also for companies trying to establish relationships with Latino consumers.

President Obama hired the consulting firm…

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Added by HispanicPro on November 15, 2012 at 9:06am — No Comments

Immigration Is Suddenly En Vogue, But Not All Latinos Are Buying It

Latino voters are "suddenly the 'it' demographic in U.S. politics," and, seemingly overnight, support for immigration reform is also en vogue: A recent Bloomberg headline trumpeted the "The Political Inevitability of Immigration Reform." Republican Speaker of the House John Boehner is "confident" that Washington will finally find "common ground" on a "comprehensive approach."…

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Added by HispanicPro on November 15, 2012 at 8:41am — No Comments

10 Latinas to be named “Next Generation Latina”

Ten outstanding Latinas, from around the country, are to be honored on Monday, November 12th at the first-ever Next Generation Latina Awards.

The awards will be presented by Latina Magazine, in partnership with The National Council of La Raza and the Hispanic Scholarship Fund, at a private breakfast at the Affinia Manhattan Hotel in New York City and will feature a…

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Added by HispanicPro on November 12, 2012 at 1:48pm — No Comments

Latinos face employment challenges

This is part one of a two-part column about area Latinos and the challenges they face to become a part of the American fabric – especially the workforce. Two of the three women I interviewed were not legal immigrants. Their English was not adequate to tell their stories, and Marie Connelly, director of Centro Latino, translated for both. Occasionally one of the women would…

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Added by HispanicPro on November 12, 2012 at 1:43pm — No Comments

Veterans Day "Appreciation Event & Rally"

Veterans Day "Appreciation Event & Rally"

Monday, November 12, 2012 | 8 a.m. - 3 p.m.

Great Hall of Union Station (210 S. Canal)…

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Added by HispanicPro on November 11, 2012 at 11:13am — No Comments

Why Hispanics Are Less Active In The Franchising Sector

From culture to politics, Hispanics are gaining influence in the U.S. But when it comes to franchising, U.S. Hispanics are severely under-represented -- owning just a fraction of all franchised small businesses.

In a recent report on Hispanic franchising, BlueMauMau cites a U.S. Census Bureau survey of businesses to quantify the gap in Hispanic franchise ownership. In…

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Added by HispanicPro on November 8, 2012 at 9:25am — No Comments

Latino Voters Finally Wake Up and Exercise Their Power

I was sitting at a lunch counter on Monday, less than 24 hours before the polls opened, thinking about the one thing that was keeping me up most nights: on Election Day, would Latinos show up and translate our potential to political power?

Just then, I heard two voices—loud, vibrant, New Yorker accents belonging to a pair of strong women. One said:

“You voting?”…

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Added by HispanicPro on November 8, 2012 at 8:50am — No Comments

Holiday season is prime time for marketing to Latinos

The holiday season is around the corner. Turkey motifs replace Halloween, and then -- POW! -- the all-out flurry of the ho-ho frenzy.

’Tis the season.

Did you know that Hispanics celebrate holidays beyond “traditional” American holidays?

Awareness and knowledge of connecting with Hispanic consumers provide valuable cultural insights and allow you to…

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Added by HispanicPro on November 4, 2012 at 4:07pm — No Comments

Blacks and Hispanics lost $1 trillion in home equity

Among the 10.9 million homes that went into foreclosure between 2007 and 2011, more than half of the “spillover” cost to nearby homes have led to a $1 trillion loss in home equity for African-American and Latino families., according to a new report by the Center for Responsible Lending titled, “Collateral Damage: The Spillover Costs of Foreclosures.”

The report said,…

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Added by HispanicPro on November 4, 2012 at 4:00pm — No Comments

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