Right now, U.S. Hispanics have a whopping $1.7 trillion in purchasing power, which is larger than the GDP of Canada, Russia, Spain, or Australia. As such, they account for a huge market that brands are still struggling to effectively tap into.
Here’s some information that will prove useful for any brand looking to reach them.
Hispanics account for the majority of population growth in the United States
Almost one-fifth of the current population is Hispanic. READ MORE AT MEDIAPOST
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