With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital tactics to promote their content including organic search, paid search, social media, influencer marketing and more recently native advertising. For the sake of this post, native advertising refers to paid distribution of content via native advertising networks such as Outbrain, Taboola, Nativo and Yahoo! Stream Ads.
You should know this by now, but it’s worth repeating: To grow, brands must win with U.S. Hispanics. According to research from our recent white paper, there are 54 million Hispanics in the U.S. who control $1.5 trillion in buying power and the place to reach them is digital. Today, there are 41 million U.S. Hispanics online, and an additional 1 million will come online this year. READ MORE AT MEDIAPOST
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