The Hispanic market is growing so fast in America that it is altering the economy and changing the way we do business. But there’s another group that can make or break your business: Hispanic millennials.
Millennials are the key money-makers for most U.S. businesses. In fact, millennials are shaping the new America and forcing corporate leaders to re-evaluate their marketing strategies. They are expected to spend more than $200 billion annually by 2017 and $10 trillion in their lifetime, according to Erin Mulligan Nelson, CMO of SunPower Corp. Hispanics are the fastest-growing category within the millennial market. So if you want to capture this audience, you have to learn all you can about them. READ MORE AT ORLANDO BUSINESS JOURNAL