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The Hispanic community is growing at a fast pace. Hispanics are getting embedded into mainstream culture and emerging as a powerhouse of economic influence.

Hispanics are playing an important role in U.S. business success. As of today, they are the second-largest consumer market, and it is estimated that their purchasing power will increase 50 percent by 2015 to $1.5 trillion.

Despite the misconception about this powerful group, Hispanics are the largest immigrant group that exhibits culture sustainability. They even have different product consumption patterns compared to mainstream culture. They are not buying in the same ways as the total market. As a matter of fact, their technology and media use do not mirror the general market due to culture, language, perceptions and ownership dynamics. READ MORE

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