Everyone is networking these days: going to conventions, building up LinkedIn contacts and the like. But now what? How can you actually get some value out of meeting Fred at that alumni event, or Jeannette at the sales conference? LinkedIn’s billionaire chairman and co-founder, Reid Hoffman, would like to help.
In a new book called “The Alliance: Managing Talent in the Network Age,” Hoffman and two co-authors spend 147 pages answering various “Now what?” questions. Their early chapters focus mostly on a variety of career paths that people might take, and their advice makes sense mostly for people in “asset-light” businesses such as consulting and high tech, where project-hopping is common, easy and admired. I didn’t find much that was relevant for anyone in traditional manufacturing or a geographically confined job. READ MORE
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