Bicultural Hispanics most brand loyal

CPG marketers may want to rethink the way they target Hispanic consumers. According to a new report from ThinkNow Research, less acculturated Hispanics — those that have not fully assimilated into American culture — are no more brand loyal than other segments. In fact, Bicultural Hispanics — those who are generally first- or second-generation Americans who identify with both the U.S. culture and their Hispanic heritage — are considered more loyal across several CPG categories. READ MORE AT MEDIAPOST

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