Blue Moon targets Latinos with Cinnamon Horchata Ale

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Growing up in north Denver, Keith Villa would frequent Mexican restaurants with his family and enjoy a creamy, sweet, rice-based drink brought to the table in what looked like a metal cocktail shaker.

This milky, cinnamon-spiked, non-alcoholic concoction was Horchata, a staple of Latin America. Like so many things of childhood, Villa drank it in happily — but it didn’t leave a particular impression.

Much more recently, the Blue Moon Brewing Co. founder and head brewmaster was researching beer in Mexico and rediscovered Horchata at street markets. READ MORE AT THE DENVER POST

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