On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.
To assist in the launch, CNET has partnered with Latin World Entertainment, a talent and marketing agency founded by Sofia Vergara—Pepsi and Cover Girl pitchwoman and star of ABC’s Modern Family—and her manager Luis Balaguer.
The firm is charged with bringing together CNET and Hispanic-targeted ad agencies, enlisting talent (CNET poached Univision’s Vanessa Hand Orellana to do video interviews and reviews) and identifying partnerships with Hispanic media.
CBSi and Latin World will share revenue, according to Eric Johnson, evp of CBSi’s Technology, Games and Lifestyle Group.
CNET aims to eventually expand the partnership by exploring Spanish-language opportunities for its entertainment and gaming categories, Johnson said.
CNET en Español videos will be available on AOL, Roku, Xbox, Blinkx, Samsung Smart TV and Panasonic Viera TVs. READ MORE
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