The sizeable business opportunity related to Latinas in the U.S. sports industry will be examined during a high level session on Sunday, July 21st at the annual National Council of La Raza (NCLR) conference hosted in New Orleans, LA from July 20th – 23rd.
Executives representing MLB, NASCAR, MLBAM and FOX will share their views and business outlooks on the often-overlooked Latina market within sports. As professional leaders, consumers and fans, Hispanic women are not traditionally the target of sports related diversity efforts or sports marketing and advertising campaigns. This key group represents 8% of the U.S. population and holds the purse strings to an estimated $1.2 trillion of purchasing power and will rise to an estimated $1.5 trillion by 2015. They also attain advanced education at a rate of 61% (for Bachelor's Degree) that outpaces 56% of White females.
The session will be hosted and moderated by Jessica Priego, founder of JPriego Communications, a communications firm that specializes in multicultural sports and entertainment marketing nationally. "Bringing this unique discussion to the nation's largest gathering of Latino leaders and having the female sports power houses we do on our panel is very special and I know it will spark dialogue that will be good for Latinas and for businesses interested in connecting with Latinas through sports," said Jessica Priego. READ MORE
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