Earlier this week, I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year, I analyze the Hispanic Fact Pack from a digital lens and, once again, it contains clear and compelling data for marketers to allocate budgets to target online Hispanics.
Here are five reasons marketers should be targeting digital Hispanics that I gleaned from this year’s Hispanic Fact Pack:
1. Hispanics are voracious consumers of digital content
Targeting Hispanics via digital channels makes sense because Hispanics spend a ton of time consuming it. The 2015 Hispanic Fact Pack tells us... READ MORE AT MEDIAPOST
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