In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers.
Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year.
Here’s why:
1. U.S. Hispanics are mobile dominant
Relative to the general market, U.S. Hispanics have embraced mobile technology at higher rates. It won’t be long before the majority of U.S. Hispanics favor using their smartphones to go online. READ MORE ON MEDIAPOST
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