Increased buying power and consumer loyalty are a few reasons to target U.S. Hispanics, but understanding the cultural nuances within this widely diverse market is essential for success.
According to the U.S. Census Bureau, the Hispanic market is the single largest ethnic group in the United States and contributes one trillion dollars in buying power. Although they actively embrace new technology platforms, U.S. Hispanics are very loyal and regularly remain faithful to their roots, especially their native language. This type of behavior is known as acculturating, or incorporating traits from other cultures while also keeping traditional customs and native language close. READ MORE AT O'DWYER'S
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