For Hispanic World Cup viewers - it's about heritage

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In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to pay roughly $400 million and Telemundo will pay roughly $600 million.

Flash forward, and the U.S. failed to make the World Cup. Was the investment worth it? READ MORE AT MEDIAPOST

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