"As Latino demographics are forever evolving, we are thrilled that more of them, men and women, are watching our targeted cable channels," said Hernan Lopez, President and COO of FOX International Channels (FIC), who oversees both FOX Deportes and Utilisima. "Whether your interests lie in exclusive sporting events, or household lifestyle programming, we feel well-positioned to address the unique needs of our Hispanic consumer landscape."
FOX Deportes' exclusive rights to the biggest sports events that matter most to U.S. Hispanics drove its ratings to new heights in 2010. FOX Deportes reigned as the #1 Hispanic cable sports network in primetime in 2010, finishing #1 in prime time 33 out of 52 weeks.
FOX Deportes also delivered the #1 Spanish cable program for the year with its exclusive rights of Copa Libertadores soccer. The Copa Libertadores Internacional vs. Chivas 2010 Final delivered a 9.26 HH coverage area rating and 876k total viewers.
In fact, FOX Deportes aired 1.6 times more original soccer game hours than all U.S. Spanish Broadcast networks combined (Univision, Telemundo, and Azteca America), as well as more original soccer game hours than all U.S. Spanish Cable networks combined (ESPN Deportes, GolTV, and Galavision).
Additionally, for the year, FOX Deportes aired the most sports events on an exclusive basis versus any other Spanish Broadcast or Cable network, including Copa Libertadores soccer, UEFA Champions League soccer, Italian Serie A soccer, Copa Sudamericana soccer, Major League Baseball Playoffs & World Series, and Formula 1 Racing.
"As the exclusive rights holder for the biggest sports events that matter most to U.S. Hispanics, FOX Deportes is the new face of Hispanic media," said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes. "We are uniquely positioned to best engage the multi-lingual and multi-generational U.S. Hispanic community - whether U.S. born or foreign born, English dominant, Spanish dominant or bilingual. Our viewers trust us to exclusively provide the very best in live-sports, period."
Since its U.S. launch in July 2010, the Utilisima network, which covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement, has quickly attracted the highest concentration of adult women of any Spanish-language network, holding a 66% per viewing household over its nearest competitor during total day (8a-2a). Utilisima's audience continues to grow, with viewership increasing an impressive 39% during December 2010 for the 8A-3P daypart with the W25+ demo. Utilisima has already emerged as the #3 Spanish-language cable network during total day (based on Coverage Area ratings), following only Galavision and Discovery en Espanol. READ MORE
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