Growing Hispanic community impacting business

The Hispanic population is growing rapidly, and census figures estimate that by 2025, Hispanics in Illinois will make up nearly 17 percent of the state’s population, a surge of more than 1.2 million people since 1995. With that growth comes a demand for Hispanic businesses, as second and third generation families choose products and services that complement their culture. Adrian Soto sees this shift first-hand. His parents were immigrants and he, like many other young Hispanic professionals, had the opportunity to go to grow up here, attend college and, in turn, has adapted to an English-speaking business environment. It is a demographic that is growing both in numbers, and in economic power. READ FULL STORY
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