Forget everything you thought you knew about Hispanic-American consumers -- because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows.
The 64 million Hispanics who live in the United States today represent 19.5% of the U.S. population. And Hispanics are the second fastest-growing population segment, with 83% growth since 2000, according to TheHispanic American Market Report.
As recently as a few decades ago, Hispanic Americans were viewed primarily as migrant workers in low-level service occupations. Contrast that with today: The average U.S. Hispanic household will spend $538,636 more than the average non-Hispanic white American household over the course of their respective remaining lifetimes, according to the report. READ MORE AT MEDIAPOST