8602377879?profile=originalThe rise in the influence of the Hispanic business community has not gone unnoticed in the tourism industry.

Latinos are gaining footholds in a variety of industries in Southern Nevada, and airlines are creating connections to the south to help foster those growing business relationships.

While the population centers of Mexico have always been fertile ground for direct flights, big plans are on the horizon to reach into Central and South America with connecting service that should open new markets.

Since May 2011, the number of seats from Mexican markets has grown 38 percent to 4,838 a week — and that’s with a decrease in seats from AeroMexico, the nation’s major air carrier.

AeroMexico flies nonstop between Las Vegas and Mexico City and Monterrey. Discounter VivaAerobus links Las Vegas with Monterrey. And upstart discounter, Volaris, which has a partnership with Southwest Airlines, flies to Mexico City and Guadalajara.

Southwest and Volaris have hinted at a desire to grow the partnership, and Southwest has even said it eventually plans to fly its own planes to Mexico, although that won’t likely happen any time soon from McCarran International Airport. READ MORE

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