Note to candidates: What plays in Spanish no longer stays in Spanish. Spanish-language networks and publications are taking on a more prominent role this election season, nabbing debates with major candidates and increasingly seeing their political coverage spin out into mainstream English-language media. The attention highlights not only the growing influence of Hispanics, the nation's largest and fastest-growing minority group, but also the power of the
companies that provide much of their news.

Take recent comments by U.S. Rep. Loretta Sanchez, D-Calif., during a Sunday morning talk show with Spanish-language Univision Network anchor Jorge Ramos.Sanchez told viewers her Republican opponent Van Tran, who fled Vietnam as a child, was anti-immigrant and anti-Hispanic. In previous years, those words might have gone unnoticed outside the Spanish-speaking community. This year they were picked up by a blogger, replayed on YouTube and seized upon by Republican Party leaders, demonstrating not just the increased influence of Spanish-language media but also how ever-more-powerful social media has made the information it provides easier to disseminate.

In California, Republican gubernatorial candidate Meg Whitman hoped to attract Hispanic voters and others during her debate against Democrat Jerry Brown, sponsored by Univision and held in English with translations. Instead, the former eBay CEO was put on the defensive over accusations she should have known her longtime housekeeper was in the U.S. illegally. The exchange went viral. READ MORE
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