It’s not enough to know what your members and prospective members want. Today, it’s just as important to know how they want it. For credit unions in pursuit of a relationship with the highly influential and growing Hispanic consumer segment, that how is most likely digital.
When designing a digital strategy targeting Hispanic Millennials, it’s important to consider both language and culture. While most are likely to speak Spanish in the home, Hispanic Millennials are proficient in English and comfortable switching back and forth between the two languages – sometimes within the same conversation. In terms of culture, Hispanic Millennials – 40 percent of whom were born outside the U.S. – feel strong connections to both their Hispanic and American cultures. READ MORE AT CU INSIGHT
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