Hispanic online audience gaining importance

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The growing influence of Hispanics is front and center at “upfront week,” an annual event where media companies try to interest advertisers.

According to the New York Times, companies that feature online entertainment have been increasing their appeal to Hispanic audiences as a way to increase revenue.

Cesar Conde of Univision told the Times that, “everything we’re thinking about, we’re thinking about with our digital hat on.” READ MORE

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