What does “marketing” mean to you?
As a business owner, it’s important that you bring your marketing plan to life by being aware of all of the tools that are at your fingertips. If the Hispanic demographic is not a part of your plan, you need to think through it again.
With the U.S. Hispanic population of over 50 million expected to more than double by 2050, this is a coveted target market that merits a culturally sensitive and targeted strategy of its own. According to Latin Post, nearly 66% of Hispanic millennials are online users, making a good case to consider strong digital and mobile marketing campaigns for this segment. READ MORE AT COLUMBUS CEO
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