When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.
Research from MRI-Simmons and E-Poll shows that, compared to the average moviegoer nationwide, Hispanic moviegoers (ages 18 and above) are 36% more likely to see at least one movie a month. Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US moviegoers.
In addition, one out of 5 Hispanic moviegoers prefer to see a new movie on opening weekend; this makes them 69% more likely to do so compared to the average moviegoer nationwide. READ MORE AT BUSINESSWIRE