The latest findings from Horowitz Research's FOCUS Latino report reveal that Hispanics are more likely to have made streaming an integral part of their video viewing lifestyle. Half (51%) of Hispanic TV viewers in the study report spending 20% or more of their time watching over-the-top (OTT) content, compared to 43% of total urban TV content viewers. Among Hispanics, OTT viewing is being driven by bilingual and English-oriented Hispanics. More than half of bilingual (54%) and English-oriented (56%) Hispanics report spending more than 20% of their viewing time streaming, compared to 35% of Spanish-dominant Hispanics.
The study, which also looks at technology adoption, shows that OTT capability--being able to stream to a TV, computer, or handheld device--is ubiquitous among bilingual and English-oriented Hispanics (92% and 95%, respectively), but at only 74% among Spanish-dominant Hispanics. The research suggests less access, rather than lack of interest in OTT, is why Spanish-dominant Hispanics are less likely to be OTT users: When the access barrier is removed, Spanish-dominant Hispanics' OTT habits are similar to their bilingual and English-oriented counterparts. READ MORE AT NEWSWIRE
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