In order to reach the group you’re targeting, you need to know where to put your ads.
And if you’re trying to reach Hispanics in the same places that you reach other segments of the population, well, it’s not going to work.
It turns out Hispanics’ use media very differently than the general population, according to the latest comparable metrics report from Nielsen, which details media habits among different demographics. READ MORE AT MEDIA LIFE MAGAZINE
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