When Avocados from Mexico wanted to drive awareness and sales with Hispanic consumers in the United States, the Texas-based marketing association teamed up with digital marketing firm Undertone to identify "Nuevas Latinas" and target them with interactive digital ads with a varied approach to language.
The audience comprised 25- to 44-year-old Hispanic consumers who speak both Spanish and English and are interested in the health benefits of food, as well as a tasty and convenient way to eat healthily. READ MORE AT MARKETING DIVE
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