Call them the ‘Hispanic whisperers’. That’s how some Hollywood studios have started thinking about the cross-cultural film marketing company Barú, which consults on how to reach diverse audiences.
When Hollywood studios like Comcast Corp.-owned CMCSA, +0.31% Focus Features and Universal Pictures, 20th Century Fox FOXA, +2.35% and Walt Disney DIS, +0.13% need an expert hand in making sure their films represent, speak to and attract Hispanic audiences, they reach out to Elizabeth Barrutia, founder and chief executive of Barú.
“The face of the American consumer is rapidly changing, and this change has driven the demand for top-tier entertainment companies to bridge the cultural divide,” READ MORE AT MARKETWATCH
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