How The NFL Built A 25 Million Person Hispanic Fan Base

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When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game. From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community.

The month-long celebration comes in the wake of significant research depicting the fast and significant growth of the Hispanic population–and associated spending power–in the United States. According to 2010 Census data, between 2000 and 2010, the United States’ Hispanic population increased by 15.2 million. This number represents over half of the United States’ total population growth during the decade. READ MORE

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