Everybody’s talking about this year’s World Cup. Next to the Olympics, the FIFA World Cup is the largest, most all-encompassing sporting event in the world with nearly 200 countries trying to qualify for their chance to be among the final 32 taking the field in unarguably one of the most enthusiastic fútbol (soccer) countries in the world, Brazil.
And for marketers hoping to attract the Hispanic market, the odds of having your message seen by millions during the games are in your favor.
In 2010, the World Cup held in South Africa was played in 10 different stadiums and drew in 3.1 million fans; averaging nearly 50,000 people per game. For the 3.2 billion fans around the world that couldn’t make the trip, full coverage was as close as their TV remote controls thanks to channels like Univision and ABC. Marketing and sponsorship sales alone brought in $1.1 billion. And this year’s games are stretched out over 12 host cities in Brazil!
So with over 50 million Hispanics living in the U.S., for marketers, it’s a gold mine, right?
Not so fast. READ MORE
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