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As the Hispanic population only continues to increase, grocery stores are taking the power of the Hispanic buyer into account and Latinas are a big part of grocery purchases.

At the age of 31, Latina women are entering their prime earning years and have entrepreneurial, as well as educational, skills. Due to this, a great deal of them are the purchase decision makers and breadwinners of their family. In fact, 86% of Hispanic women said they are the decision makers of the household. READ MORE AT ABASTO

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