When it comes to groceries, US Latino Millennials recognize their seasoning. They are faithful to their heritage, attracted by the smell, taste and familiarity, surely formed in their home experiences.
According to a recent study by Nielsen, 61% of Latino Millennials say they have purchased at Hispanic supermarkets at least once during the past year.
We must bear in mind that, to attract a certain segment of any population, there is a notable difference between knowing where people buy and what they buy.
For example, knowing that 61% of Latino Millennials have shopped at a Hispanic supermarket once in the last year is useful, but it is only part of the story. READ MORE AT ABASTO NEWS