The NBA announced Monday it is beginning a new marketing campaign that will attempt to bring in additional Hispanic fans to the game.
According to recent statistics from Simmons Market Research, Hispanics account for 15 percent of the NBA's fan base - totaling 120 million people.
"With Hispanics comprising such a large percentage of our fan base, we have a responsibility to connect with them in meaningful ways," NBA Director of U.S. Hispanic Marketing Saskia Sorrosa said in a statement.
The NBA is tooking to takes its $4 billion in annual revenue, and reach out to American Hispanic populations - particularly the youth, and get them interested in basketball. READ FULL STORY
Comments