Twenty-five years ago, four Qwest employees in Arizona launched El Centro de Qwest, a bilingual call center to cater to Spanish-speaking customers, giving callers the option to dial for help in Spanish.
Now Qwest has 350 people working in the operation, which has expanded to Salt Lake City, and about a tenth of the company's call-center workers are bilingual.
About 12 percent of customers for the Denver-based company request service in Spanish, and the numbers are growing strong far outside the traditional Hispanic market in Arizona. READ FULL STORY
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