A record number of U.S.-born Latinos will be turning 18 by Election Day and are expected to have a significant impact at the polls in November, says a new study examining Hispanic demographic trends and consumer behavior within the community.
The study, "From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America," from the Nielsen marketing research firm found that 6 million young Latinos will have become eligible to vote between the presidential election in 2008 and this year's election.
Since the last presidential election in 2012, 3.4 million Latinos are expected to have turned 18 by this November and represent 12 percent of the total Latino voting population — larger than any other group of the same age. READ MORE AT NBC NEWS
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