Research Reveals Hispanics Leaders in Fashion

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Hispanics tend to be fashion leaders and enjoy shopping more than their Caucasian peers, according to research conducted by SUNY Buffalo State assistant professor of fashion and textile technology Arlesa Shephard.
In 2010, Shephard, the lead researcher who was then teaching at Texas A&M University-Kingsville, and two colleagues from the University of North Texas surveyed more than 450 students in South Texas about shopping behavior and how they prioritized fashion. They discovered that both male and female Hispanic consumers are generally fashion conscious and spend a greater portion of their income on clothes than other races.
“Although Hispanics tend to be collectivists who are family-oriented and embrace their heritage, they also want to assimilate into the U.S. culture,” Shephard said. “Displaying the newest fashions is a way for Hispanics to show that they belong in the U.S.” READ MORE

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