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Shazam started life as a mobile service for identifying music playing in the real world, before moving into television and advertising, enabling TV viewers to "tag" what they were watching to get related information and offers.

Now the UK-headquartered company is eyeing overseas expansion with a $40m (£26.9m) investment from Latin American mobile operator group America Movil. The two companies will be working together to raise awareness and usage of Shazam in the region.

The investment follows a $32m funding round in June 2011 involving venture capital firms: Kleiner Perkins Caufield & Byers, Institutional Venture Partners and DN Capital. Already popular then, Shazam's app has continued to spread since. READ MORE

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