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When it comes to courting the Latino demographic, there's a demo within that demo that might be worth listening to.

Let's call it the Soccer mamis -- the Latina mothers who represent 55% of the overall U.S. population growth, according to 2010 Census figures. Their babies account for nearly a quarter of the children being born in the U.S.

Rene Alegria started a blog called Mamiverse targeting this group after doing marketing research that showed Latina moms have enormous influence over how their community makes decisions on things like buying and core beliefs.

"We're taught from a very early age to respect and honor our parents, our moms in particular," he said. "As more and more Latina moms attend college and enter the workforce, her opinions hold a tremendous amount of sway in areas way beyond the home. Politics is one of those areas."

Florida's 4.2 million Latinos represent the third-largest Latino population in the United States, 23% of all Floridians. So Alegria commissioned a poll to get some insight into what these Latino mommies care about in the days leading up to Tuesday's Republican primary. The survey, conducted by Latino Decisions, which gave it a sampling error of plus or minus 5 percentage points, was released to CNN Thursday morning. READ MORE

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