Partnering on a social listening analysis, we and Oye! Business Intelligence examined over 13,000 Facebook and Twitter conversations about the financial needs of U.S. Hispanics, including English and Spanish speakers. Research found that the top conversation drivers were retirement (22%) and how to protect one’s family (13%).
In practice, social insights from Hispanic consumers are used to develop relevant earned media storylines, leading to successful media engagement, and in turn, growth in online conversations.
When developing Hispanic communications plans, listening to social conversations reveals unique cultural nuances for financial organizations to consider... READ MORE AT MEDIAPOST
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