Super Bowl 50 and the Growing NFL Hispanic Fan Base

8602423886?profile=originalWith each passing year, the Super Bowl is generating more interest amongst U.S. Hispanic sports fans and increasingly becoming a key bridge between those who navigate across the Latino and American cultures.

Four well-known ESPN Deportes on-air personalities will be part of the network’s exclusive Spanish-language coverage of Super Bowl 50, featuring Denver Broncos and Carolina Panthers, live from Levi’s Stadium in Santa Clara, California on Sunday, February 7.

The following talent will share their insights into Latinos’ growing interest in American football: Álvaro Martín, a well-known voice for Hispanic NFL fans; Raúl Allegre, two-time Super Bowl champion; Kary Correa, SportsCenter anchorwoman; and John Sutcliffe, the first Hispanic sideline reporter for the NFL.

How do you explain Hispanics’ growing interest in the Super Bowl?

Álvaro Martín: The Super Bowl brings all Americans together. This event is comparable only to the Oscars award ceremony or the Olympic Games. As an immigrant, it’s a way for us to feel like any other citizen of this country. This is one of the few common denominators left in American society, and everyone talks about it the week before and the Monday after; it’s an event that transcends sports. READ MORE AT ECONOTIMES

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