Just as T-Mobile is teaming up with Univision to target Hispanic smartphone users, other wireless companies like AT&T, Verizon and Sprint are also offering services geared to Hispanics. The Hispanic market is large and growing, and marketers like those at T-Mobile and Univision are finding that it needs its own spin, said technology analyst Jeff Kagan.
Taking a page from Jennifer Lopez’s Viva Movil brand that’s targeting the Hispanic market through a partnership with Verizon Wireless, T-Mobile is tag teaming with Univision Communications to launch a wireless service that will woo the same demographic.
Dubbed Univision Mobile, the new service blends Univision’s programming content with T-Mobile’s wireless platform. The new brand will start rolling out May 19 and promises affordable, flexible wireless services for a lucrative market niche. READ MORE
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