The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.
It's not a good sign when a Spanish-language soap tops English-language broadcast networks. That's what happened Tuesday night at 10 p.m. with Telemundo's La Reina del Sur. The program was No. 1 in its time slot in the adults 18-49 and 18-34 demographics, according to Nielsen. In the latter demo, La Reina topped CBS, ABC, NBC and Univision in the period.
La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo. For Monday and Tuesday's telecasts, La Reina has averaged 1.89 million in the demo, up 7 percent from its premiere week.
In adults 18-34, La Reina had its best ratings to date with 1.13 million.
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